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Business to Business Selling Skills

What learn

  • Understanding the B2B sales landscape Key differences between B2B and B2C sales The role of B2B sales professionals
  • Conducting market research and industry analysis Identifying target industries and companies Profiling potential B2B c...

Requirements

  • If you are to get the maximum benefit from the course they should have some experience in customer facing sales. This could be as simple as retail sales or counter sales but ideally where you have had to 'engage' in a discussion with a customer.

Description

This course is specifically for Customer Facing Salespeople who are selling a product or a service that is a Considered Purchase i.e. the customer has a number of choices in the market place based on solution, price, delivery, quality, guarantee or function (they don't just rock up and buy the product without the salesperson being involved).

The course will take about 3 hours to complete and includes 15 video presentations by Ken Fowler (in person, not talking over a PowerPoint presentation), accompanied by supporting documentation and worksheets.

As you progress through the training you will complete five worksheets which will be used at the completion of the course to produce your personal B2B Selling Skills Sales Strategy. This is the 'Holy Grail' of selling tools and once you have done yours, you will wonder how you ever survived without it and YOU WILL USE IT FOR EVER.

Plus, I'd like you to send it to me so I can review it and make sure you have squeezed the most out of the course to maximise the benefit from your investment.

Let me say right from the outset that there is no trickery or gimmick or 'secret formula' to B2B Selling Skills. It is good fundamental common sense logic that is used all around the world and the foundation of sales success in every industry.

Go on, get into it and see what you will learn. I bet you are dying to find out what THE KILLER QUESTION is. When you start using it you will suddenly find out why your customers are going to buy (or not going to buy) and this information will shock you!

It is my wish to improve the selling skills of all salespeople with this course so that you can really enjoy your career in sales, take pride in being able to identify and satisfy your customers needs, and be able to make to make a profit out of it.

Profit - It's not a dirty word.

If you don't make a profit out of your sales then everyone loses because nothing happens until somebody sells something!

Think about this for a moment - it will give you an insight into my PASSION for sales.

No one designs anything, no one manufacturer's anything, no one ships anything, no one receipts anything, no one warehouses anything, no one counts anything, no one invoices anything, or analysis it, credits it, guarantees it or delivers it or gets paid for anything until somebody sells it.

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About Instructor

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About Instructor

An LMS (Learning Management System) instructor is a person who is responsible for creating and delivering educational content to students through an LMS platform. They use the platform to create courses, assignments, quizzes, and other educational materials that are used to teach students. The instructor may also interact with students, grade assignments, and provide feedback on their progress. The goal of an LMS instructor is to provide an effective and efficient learning experience for students using the LMS platform.